Somewhere Yes
The Search for Belonging in a World Shaped by Branding is an exploration of the power of brands, for both unifying and destructive purposes.
The Search for Belonging in a World Shaped by Branding is an exploration of the power of brands, for both unifying and destructive purposes.
Since 2005, Brine has done more than refine an old tradition: We've started a new one. Guided by an international palate, we fuse unique pickling techniques from around the world to create interesting flavors and textures. Brine makes everything in small batches from our home in L.A.. To achieve optimal flavor, our products age from three weeks to four months, making every pickle worth your patience.
Brine pickles fresh, organic produce from local farmers in California. Even our spices are fresh. Just because pickling is a preservation process doesn’t mean you can use dried-up thyme or week-old asparagus that’s already a little spongy. We want to give our customers crisp, crunchy and delicious pickled vegetables and fruits. Most of all, we want to expand people’s palates and prove that pickles don’t always come in a green or red variety.
The Search for Belonging in a World Shaped by Branding is an exploration of the power of brands, for both unifying and destructive purposes.
California natives Petra Frenkel and Gordon Byun are passionate about pickles. Gordon was raised on a steady diet of kimchi in a traditional Korean family. Helping his mom make the spice mixture and prepare the vegetables, he learned from the best. Petra blames her pickle obsession on her parents who migrated to SoCal from New York. Dissatisfied with the L.A. pickle ecosystem, her parents made kosher pickles at home. Petra became a bit of a pickle-snob, but thinks that everyone should eat delicious things, so it’s really more of an egalitarian snobbery.
Founder
Founder